Samsung to launch foldable, bendable smartphone models with OLED screen display during mobile world congress in February 2017. Two new smartphone models to be introduced by Samsung Electronics Co. next year. The unique feature about two new model is their bendable screens that they folds in half like a cosmetic compact.
Foldable and Bendable Smartphone may become reality soon
The smartphone using organic LEDs (Light emitting diodes) could be unveiled as soon as early 2017, the people said, asking not to be identified because the matter is private. That would likely give it a head start on new Apple Inc. iPhones. The second Samsung model will have a 5-inch screen when used as a handset, that unfurls into a display that’s as large as 8 inches, similar to a tablet, the people said.
Samsung, the biggest supplier of OLED panels for mobile products, has pioneered the development of new screen formats with its multi-sided Edge smartphones.
With use of advanced display technology, it may help the company to boost its earning and recapture customers from Apple.
The new models could be a game changer for company if comes up with a user interface suitable for bendable screens. The main obstacle is to make transparent plastics and making them durable.
Shares of Samsung rose 1.5 percent to 1,398,000 won in Seoul, extending this year’s gain to 11 percent. Suppliers to Samsung jumped. V Technology Co, which counts Samsung as its second biggest client according to data compiled by Bloomberg, jumped 15 percent to 9,270 yen in Tokyo. Murata Manufacturing Co. climbed 4.7 percent and Screen Holdings Co. reversed early declines to close higher.
Samsung planning to launch bendable smartphone at Mobile World Congress next year
Codenamed “Project Valley,” Samsung could unveil one or both of the devices as soon as in February during Mobile World Congress takes place in Barcelona. That timing would give Samsung a head-start on Apple’s iPhone using OLED screens that may be released later in 2017, the person said.
After using OLED on its premium devices, Samsung is counting on the technology to win supply orders. The displays are thinner, have brighter colors and are less draining on the battery than those in most current phones.
While the Suwon, South Korea-based company has previously released slick videos featuring foldable concept phones, it has never made such a device commercially. Moxi Group, a Chinese company based in Chongqing, has shown off a bendable phone with black and white screens.
Samsung Vice Chairman Lee Jae Yong is accelerating a push beyond phones as growth in the market slows. The company has held talks to supply OLEDs to Apple, people familiar with the matter have said. Samsung was one of the biggest makers of chips and displays for Apple until the companies started suing each other in 2011 for alleged patent infringements.